Rex London European Distribution Centre Rex London European Distribution Centre

About us

Gifts of Random Kindness

Rex London is the home of gifts that are perfect for every occasion, and every non-occasion. We call them Gifts of Random Kindness: beautiful products that your customers can afford to give whenever they want. Not only because they'll bring joy, but because we've priced them so beautifully that you can treat your customers with equally beautifully priced products. After all, a special occasion doesn’t have to be a birthday or Mother’s Day or Christmas. It can just be, “I saw this and thought of you.”

In the beginning

We began with items that we had simply stumbled upon on our travels around the world. For no other reason than they struck a chord. We liked them. So we thought other people might like them too.

We started selling from our market stall in London’s Portobello Road. Before long we were on the shelves of high street institutions like Habitat and The Body Shop. 

For the next two decades we continued to discover and deliver these Gifts of Random Kindness, until our serendipitous journey took another turn.

Next steps on the journey

We decided it was time not only to choose products we liked, but also to design them. First came the Original Jumbo Bag, one of our best loved products to this day, and back then our passport to a world that we could fill with our own ideas. Our style embraced everything that we felt Gifts of Random Kindness should be about - fun, imaginative and a little bit retro. 

From floral patterns to adorable animals, we loved creating colourful and playful prints that would stand out and bring joy. Each year we’ve added to our eclectic and stylish collections, and to our reputation for beautiful presents at beautiful prices.

In 2005 we launched a trade website so we could more effectively showcase our products, and stockists could order more efficiently. A decade (and a bit) later we were an award-winning, international business (the 2019 Queen’s Award for Enterprise; for outstanding continuous growth in overseas sales). There have been other awards too. We’ve become regulars at the Junior Design Awards and at Gift of the Year.

Where we are now

Today, this unique portfolio of products can be seen all over the world; from small independent shops, to galleries, museums and large department stores.

The entire range is available to view on our website, and customers are welcome to book an appointment to view our showroom in London.

Rex London. Gifts of Random Kindness


Rex London timeline

Rex International Ltd.


Unit 3-4 Allied Way, London W3 0RL, United Kingdom


VAT No.: GB340661575


Reg. No.: 0157 8798 


EORI No.: GB340661575000

Rex London BV


Groeneweg 17, 9320 Aalst, Belgium


VAT No.: BE0765413142


Reg. No.: 0765413142


EORI No.: BE0765413142


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